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The First Icelandic Design Award goes to… Designs from Nowhere!


The first ever Icelandic Design Award ceremony was held yesterday in the Chrystal Hall of the National Theatre of Iceland. And the award goes to – drum roll – Designs from Nowhere! To celebrate, we hereby repost our write-up on the project from earlier this year. Enjoy, and congratulations to… Read more

Blue Lagoon Campaign by Döðlur


Hi all, greetings from the Blue Lagoon! We are working on our strategy here at the Lagoon (not physically in the lagoon though… not yet, at least), and to mark the occasion, we wanted to share this beautiful campaign that Döðlur made for the company. The tagline means ‘Beauty comes… Read more

Farmers Market AW 2014-15

The new AW2014-15 film by Farmers Market radiates nature in all its glory, rural romance and warm Icelandic textures. The Icelandic fashion brand is known for its sustainable approach to design and environmentally friendly, high quality materials, often especially made for the label. The location of the shoot in the… Read more

L10 by GUNMAD | Sundance Film Festival 2015


Hi there, how are you all? Awesome news from the Icelandic graphic design scene: The typeface L10 by GUNMAD, a graphic design studio consisting of Guðmundur Ingi Úlfarsson and Mads Freund Brunse is an essential part of the new identity for the Sundance Film Festival  2015 Identity. The typeface L10… Read more

Did a Volcano just erupt on your Couch? Q&A with Nelly Ben Hayoun


Nelly Ben Hayoun designs experiences that ‘enable you to become an astronaut in a living room, while a volcano is erupting on the couch’. If that’s not enough to catch your attention, she is also the founding Director of the International Space Orchestra in NASA Ames Research Center, Designer of… Read more

Torg í biðstöðu | Vitatorg

Happy Monday! It may be cold outside, but we are taking another look back at this summer’s Torg í Biðstöðu project. During the summer, Vitatorg was transformed into a vibrant square filled with exciting events, such as Culture Night, Gay Pride, Pop-up Yoga and Restaurant Day, organized by graphic designer Krista Hall… Read more

Rán Flygenring and Elisa Vendramin | Sagra Dei Osei Festival Identity


The Sagra dei Osei (Festival of the birds) is one of the oldest festivals in Italy. Celebrated since 1274, this year, the visual identity was created by the Italian designer-illustrator Elisa Vendramin along with illustrations by Icelandic illustrator Rán Flygenring. The festival takes place every year in Sacile. It is a market… Read more

Friday Candy | OPUS / YOU AGAIN


Performance artist Kitty Von-Sometime, also known for The Weird Girl’s Project collaborates with Icelandic band Árstíðir in her latest art film; “Opus/You Again”.  Kitty portrays a lovesick valentine in here most personal and powerful piece yet, it is above all a heartfelt message to her wife. Filmed on the glacier, Langjökull, the film features… Read more

Grýtan Creative Collective


Grýtan is a new studio and a creative collective of 20 artists, designers, musicians, photographers and other makers, who opened their studio doors for our wonderful intern Marta. Previously a run-down Laundromat, Ingó Egils, product designer and creator of Nogi, moved to the space a few years ago. Since expanding the space in… Read more

Icelandic Wool by Ístex


Many Icelandic designers like Vík Prjónsdótir, Farmers Market or Geysir use Icelandic wool for their design – in garments, accessories or other form of art. But where does this Icelandic wool come from? In Mosfellsbaer, 12 kilometers from Reykjavík, wool processing has been a trade since 1896. 1991 took Ístex… Read more