Our 13Al+ Conference took place on Wednesday in Arion Banki, and it went wonderfully – thank you for all the great people that made it possible, takk takk! 

Here are a few images and impressions by photographer Hulda Sif.


Petur Blöndal, the newly appointed director of SAMÁL opened the conference. After that, project managers for 13Al+, Gardar Eyjolfsson and Dag Holmgren introduced the project and a beautiful film about the project and the current state of affairs within the industry. The film is made by the magic makers at Glamour et cetera.


First up, Jan Stavik, managing director at Norwegian Design Council gave very tangible examples of how to use innovation-lead design as a driver for business – and tested our Norwegian skills there a little, too.

 Rosa M. Garcia Pineiro is the director for European Affairs and Sustainability at Alcoa. She spoke about Alcoa’s operations in Iceland and internationally, and also gave a few tasters for the latest products by the aluminium company. They are, for example, launching Reynobond, a material for facade surfaces that will rinse itself and clean the small particles of pollution in the air – the impact of a large office building will be the same as 80 trees!

Then, time for coffee, cakes and fruit. The prototype collection of objects made from aluminium by Icelandic designers was on display at the premises.

Below, fittings by Snaebjörn Stefansson of Hugdetta.


Below, the exhibition area with works by Sigga Heimis, Katrin Olina, Gardar Eyjolfsson, Snaebjörn Stefansson and Thora Birna.



Testing a very light aluminium car after the conference.

After the break, it was Johannes Torpe‘s turn. The director of Johannes Torpe Studios and creative director for Bang&Olufsen gave a super inspiring, energetic talk about his work and the use and skills in treating aluminum over at Bang&Olufsen.

Finally, the Swedes Hans Reich and Dag Holmgren took the stage…

…before the final panel discussion with all of the speakers…

…and raising a glass to design and aluminium!



Images by Hulda Sif