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Fashion

DesignMarch 2014 | PopUp Market

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On Saturday there was a PopUp Market full of independent Icelandic Designers in Loft Hostel. Here are some pictures for you:       Images by Nahoko Wakida and Bora Song Editing by Kyung Min Oh

DesignMarch 2014 | Reykjavík Fashion Festival

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Wow! The Reykjavik Fashion Festival was held for the fifth time this year in Harpa. Amazing catwalks from seven exciting Icelandic fashion labels: Cintamani, ELLA by El, Farmers Market, JÖR, Magnea, REY, Sigga Maija and Ziska. They all successfully put enthusiasm into the event by showing their awesome collections. Uhhhh,… Read more

DesignMarch 2014 | Yulia

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Hildur Yeoman’s new clothing line Yulia opened at Listasafn Reykjavíkur with a unique fashion show on Friday night. Her work is inspired by her grandmother Yulia, a New Jersey housewife who abandoned her family to travel the United States in the company of motorcycle outlaws: the individual choice to reject… Read more

DesignMarch 2014 | Saturday


Day Three: DesignMarch 2014 is all over town. Here’s a video from Saturday March 29: Enjoy!

DesignMarch 2014 | Muses

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Happy first official day of DesignMarch! The group exhibition Muses organized by the Association of Icelandic Fashion Designer opened yesterday in Kex. Here are Hulda Sif‘s images from the opening.           Images by Hulda Sif

DesignMarch 2014 | Kraum

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Happy first official day of DesignMarch! The exhibition Next Door Neighbours of 12 Faroese designers and craftsmen opened yesterday in KRAUM. Here are Hulda Sif’s images from the opening.                   Images by Hulda Sif

DesignMarch 2014 | STAKA

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The harsh and magnificent landscape of Iceland‘s wild interior was the inspiration for product designer María Kristín Jónsdóttir when creating a new line of Staka, accessories for both men and women. The previous line was nominated for the Grapevine Design Award 2013 – here are the first snap shots of… Read more

DesignMarch 2014 | Playlist by Eygló

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Hi all, How are you? We have a new playlist for you, this time by fashion designer Eygló, another one of the participants of MUSES, a show orchestrated by the Icelandic Association of fashion designers that explores the ways in which fashion designers’ and musicians’ work influences each other. Eygló is a member of… Read more

DesignMarch 2014 | Playlist by Milla Snorrason

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Hi all, Listened to the playlist by Hildur Yeoman on repeat for the past few days? Worry not, we are back with more! This time, we turned to Milla Snorrason, the alter ego of fashion designer Hilda Gunnarsdóttir, one of the participants of MUSES, a show orchestrated by the Icelandic Association… Read more

DesignMarch 2014 Teaser I Hildur Yeoman


Click play to hear about the rebellious grandmother of designer, illustrator Hildur Yeoman, and head over to Reykjavik for DesignMarch to see the exhibition inspired by her.     More infos: Muses and Yulia Video by Glamour Etcetera