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DesignMarch 2014 | Playlist by Hildur Yeoman

Hi all, How are you? Here is something to get your Wednesday groove on: In DesignMarch, the association of Icelandic fashion designers exhibits MUSES, a show that explores the ways in which Icelandic fashion designers and musicians influence each other. 18 artists partake, and the exhibition opens with a live… Read more

DesignMarch 2014 Sneak Peek | Farmers Market

Dear all, How are you? All ready for DesignMarch? We cannot wait – literally – so I decided to pop by Farmers Market to talk to Bergthora Gudnadottir, founder and designer about their DesignMarch plans. The Farmers Market flagship store and design studio are located in the fishpacking district, a… Read more


Ígló&Indí is an Icelandic children’s clothing label that recently released its latest collection AW14 Frozen Landscapes. The Ígló&Indí story started with a drawing by founder, head designer and Art Director Helga Ólafsdóttir’s little daughter. In it, a boy held hands with his little sister, wearing hooded coats in an open… Read more

The Weather Diaries

Produced by the Nordic House of Reykjavik, Nordic Fashion Biennale is a promotion platform for West Nordic fashion design. The exhibition is curated by the photographer duo Cooper&Gorfer, who were commissioned to create a photographic exhibition interpreting fashion from Iceland, Greenland and the Faroe Islands. The exhibition shows 11 one of a kind installations from… Read more

Hlín Reykdal

Hlín Reykdal’s bespoke jewelry pieces are a Reykjavik phenomenon. Featuring unique colour palettes and silhouettes, each bead is hand painted and hand threaded – no two pieces are the same. A daughter of two artists passionate about fine art, Reykdal applies a painters’ point of view in designing her accessories…. Read more

Behind The Scenes | Nordic Fashion Biennale 2014

Nordic Fashion Biennale 2014 will be held in the heart of Europe, Museum Angewandte Kunst Frankfurt next March. Launched by the Nordic House, Reykjavik in 2009, including more than 60 designers, artists, musicians and speakers from the Nordic countries, the second NFB was held in Seattle, US in 2011. The 2014… Read more

Iceland Airwaves Picks by Helicopter

Iceland Airwaves is upon us, hooray! We asked some of our music-savvy designers for tips to what to see. Here are fashion designer Helga Lilja’s picks from the line-up:   Yo La Tengo I will be sure not to miss out on Yo La Tengo, I have listened to them since… Read more

Icelandic Producers 4/4 | VARMA

Iceland’s limited production capacity shapes the reality of local designers, and ultimately, the number of Icelandic products available. Yet there is a handful of fantastic companies that produce anything from Icelandic woolen sweaters to pancake pans and high tech prosthetics. Our intern Florian Lohse took a tour around some of… Read more

Friday Candy | Aalto + Aalto

Hi hi, happy Friday! The fantastically talented Finnish design agency Aalto + Aalto has designed the beautiful new Vakka box for Iittala, have you seen it already? We were almost equally impressed by Mr. Aalto’s look in the official PR images – he’s wearing a traditional Icelandic lopapeysa!   Aalto… Read more

As We Grow AW2013/2014

As We Grow is an Icelandic children’s clothing label  run by Gréta Hlöðversdóttir, María Th. Ólafsdóttir and Guðrún Ragna Sigurjónsdóttir. The idea of the label is to make quality clothing that lasts. Non-trend-led and timeless in design, the pieces can be used from child to child and then give to your… Read more