Every day up until the 24th, we will ask one of our international friends – journalists, designers, curators and other wonderful folks – to select something that relates to Iceland and/or Icelandic design and architecture, and to tell us, who they would like to give it to.

For today, we got in touch with Joel Roos of One Nordic Furniture Company.

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It is more about service-design than an actual product, but I would like to give the Finnish football association the talent and know-how of their Icelandic counterparts, who have made Icelandic football relevant in Europe and showing that a small nation can compete on a really high level.

Same parallel can be drawn to the design-field, it is not about the size of company, it is about how much effort and heart you put into it.

Joel Roos is the founder and acting CEO of One Nordic Furniture Company. Joel visited us for DesignMatch 2013We look forward to seeing him soon again!


Image courtesy of Arni Torfason