This year’s DesignMarch festival identity (developed by Jónas Valtysson and Ármann Agnarsson) features a wooden grid, forming the letters “HönnunarMars” (Icelandic for DesignMarch).

Designed and built by Valtysson and Agnarsson in collaboration with designer Hlynur Axelsson, the grid, some 475 x 350 x 45 cm in size was then photographed by Marino Thorlacius in several locations around Reykjavik.

Afterwards, it was torn apart and four letters were handed over to four different designers and design teams to work on (“H” by HAF, “N” by Vik Prjonsdottir,  “M” by Mundi, “S” by Marcos Zotes).

Have a look at these images, documenting the working progress of Hlynur Axelsson who constructed the grid.


Image courtesy of Marino Thorlacius