Tadaa – may we present: The coolest accessory in town, the DesignMarch tote bag 2014!

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According to Greipur Gislason, project manager for DesignMarch, it’s both a promotional effort and yet another chance to bring the Icelandic designers to make their mark on the festival.

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The bag is by graphic designer Siggi Odds, who has worked widely in design and illustration, primarily in the music, fashion and culture industries and through ad agency Jónsson & LeMacks. His work is heavily inspired by his childhood years spent in Vancouver, Canada.

For more on him, take a look here and here.

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The design of the tote bag is based on various versions of playful eyes, which Siggi thought was the most fitting icon for a design festival where people come to see new designs and designers see other designers’ work.

 

“Eyes are also the most eye-catching motif in my opinion, add eyes to anything and people will look back into them. People and designers especially I think see eyes in everyday things and it’s also a very simple thing to make many different versions of.”

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The design was loosely inspired by Bruno Munari’s Design as Art book cover.

 

“There’s something magical about many variations on a theme arranged neatly, they make a nicer whole than as individual elements.”

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The bag is manufactured from environmental friendly material in China with help from our friend, fashion designer Steinunn Sigurdardottir. A big thank you to her!

A limited edition of the bag is now available via Reykjavik Corner Store. Get yours now!

Ps. Take a look at last year’s bag by the wonderful Rán Flygenring here (scroll down a bit).

Images by Adriana Pacheco