Dear all,
How are you? All ready for DesignMarch?
We cannot wait – literally – so I decided to pop by Farmers Market to talk to Bergthora Gudnadottir, founder and designer
about their DesignMarch plans.

The Farmers Market flagship store and design studio are located in the fishpacking district, a stone throw away from the city centre. It’s a lovely walk through the old city harbour, past the fishing boats and the screaming gulls.

Founded in 2005 by Bergthóra along with her husband Joel Pálsson, the Farmers Market design concept and inspiration draws from Icelandic roots, combining classic Nordic design elements with chic modernity.

Farmers Market partakes in this year’s Reykjavik Fashion Festival. While everything is still covered by secrecy, I sneak a peek at the colour palette. Exciting, exciting!FarmersMarket_photo_JuliaSchygulla2


A real collector at heart, Bergthóra finds inspiration in fashion magazines. Here are a few favorites from the 80s and 90s as well as a moodboard with newspaper clippings, photographs and materials.




Bergthora uses different structures and materials such as merino wool from Australia, recycled yarns from Italy, waxed cotton fabrics from British Millerain, Indian raw silk, as well as the unique Icelandic wool from their local yarn mill in her designs. Natural fabrics, craftsmanship and respect for the environment are in the heart of the Farmers Market brand.




As per the Reykjavik Fashion Festival event, it will be a combination of fashion and live music (including her husband, the other half of the Farmers Market managing duo Jóel Pálsson, who is also one of the foremost jazz saxophonists in the country).

Sounds exciting, doesn’t it?

There’s a limited amount of tickets to RFF available – hurry up, you’ll not want to miss this!


Text and images by Julia Schygulla