Hildur Yeoman’s new clothing line Yulia opened at Listasafn Reykjavíkur with a unique fashion show on Friday night.

Her work is inspired by her grandmother Yulia, a New Jersey housewife who abandoned her family to travel the United States in the company of motorcycle outlaws: the individual choice to reject a bourgeois lifestyle is the fundamental theme of the collection.

Here are Hulda Sif‘s pictures from the fashion show:

Yulia low res. HS (1 of 12)

Yulia low res. HS (2 of 12)

Yulia low res. HS (3 of 12)

Yulia low res. HS (4 of 12)

Yulia low res. HS (5 of 12)

Yulia low res. HS (6 of 12)

Yulia low res. HS (7 of 12)

Yulia low res. HS (8 of 12)

Yulia low res. HS (9 of 12)

Yulia low res. HS (11 of 12)

Yulia low res. HS (12 of 12)

Images by Hulda Sif

 

 

yulia1 yulia34 yulia72Yeoman_Yulia-1 Yeoman_Yulia-2 Yeoman_Yulia-3 Yeoman_Yulia-4 Yeoman_Yulia-5 Yeoman_Yulia-6 Yeoman_Yulia-7 Yeoman_Yulia-8 Yeoman_Yulia-9 Yeoman_Yulia-10 Yeoman_Yulia-11 Yeoman_Yulia-12 Yeoman_Yulia-13 Yeoman_Yulia-14 Yeoman_Yulia-15

 Images courtesy of Hildur Yeoman