The new AW2014-15 film by Farmers Market radiates nature in all its glory, rural romance and warm Icelandic textures.

The Icelandic fashion brand is known for its sustainable approach to design and environmentally friendly, high quality materials, often especially made for the label.

The location of the shoot in the North of Iceland acts as a core inspiration for the Farmers Market concept. This is particularly visible in this collection, featuring exquisite craftsmanship and natural fabrics in playful shirts, shirt dresses, coats and one of a kind pieces, which Farmers Market is so well known for. The collection shows elements of classic Nordic designs combined with chic modernity.

Head designer Bergþóra Guðnadóttir is particularly excited about this collection and the opportunity to collaborate with her brother, filmmaker Óttar Guðnason.

“It is no less important that our promotional material represents the world we are trying to create with Farmers Market”
– Bergþóra Guðnadóttir

Enjoy the beautiful film and the amazing music by Hjaltalín – so very timely now that the Iceland Airwaves festival is on.

Farmers Market – Autumn/Winter 2014-15 film from Farmers Market on Vimeo.


Film by Óttar Guðnason

Make up: Fríða María Harðardóttir

Models: Eydís Helena, Sara Elonora, Tatiana, Ava, Kári, Bjartur, Davíð, BIrta og Anna Guðný

Music: Hjaltalín