The 21st Grand Prix went to BETC for “The Bear”, a TV commercial created for CANAL+ and we thought what better a post during the Reykjavik International Film Festival than the ad featuring a speaking bear skin rug explaining what it takes to become a great Hollywood director.

It was selected as the best work among a total of 971 entries from 23 countries. Of them 185 were nominated (including our Reykjavik Letterpress and RIFF 2011 identity) and 29 awarded (Including Siggi Eggertsson). Not too shabby! For our posts on the Icelandic award winners, see here, here and here.


GRAND PRIX ADCE 2012: “The Bear” by BETC, France. from Art Directors Club of Europe on Vimeo.