Reykjavik International Film Festival RIFF began yesterday. Remember, they received the ADC*E award for their 2011 mascot Filmund Reel, created by Reykjavik Design Laboratory? The gold award winning ad by BETC for Canal+ fits the moment, if you haven’t seen it yet, make sure you will – 1.19 minutes very well spent. Have a good weekend, see you at the cinema!