Happy Friday! Here is something interesting to start of the weekend:
_Scape by Leslie Borg and Anita Silva is a concept for an onboard experience created especially for Icelandair.
The project includes Iceland-inspired sensory elements which have been packaged into a tactile, soft, organic shape. The shape, an exact replica of a rock picked up by the designers in Iceland, functions as a book with numerous layers to explore.
_Scape is their ﬁnal project in Creative Practice for Narrative Environments at Central Saint Martins College of Art and Design, London.
Take a look for yourself:
Here is a little more information about the project:
_scape is made to contrast the straight lines and rather clinical interior of the airplane cabin. Inspired by
Icelandic nature, it is made to look wild and untamed. Depending on how it is held, the body changes from
black to white, representing the two dominant features in the Icelandic landscape: lava rock and ice. The
interior is partly made of arctic wool, a delicate fabric that will, like nature, disintegrate if handled extensively.
The project proposes to preserve the rare moment in which air-travel forces its passengers to become
‘disconnected’ and to utilize this time to connect with their own ‘inner’ entertainment system. It functions as
both a distraction from boredom and anxieties and as a platform for passengers to reﬂect upon and become
sensitive to their sensory perceptions. Its aim, in the long run, is to revise the commercial ﬂight from being
simply a mode of transport and restoring it to a sentimental, memorable experience.
Sound: Tim Bamber, Chris Wood
Technology: Tim Bamber
Illustrations: Kenny Batu, Ethel Chow, Caroline Gaedechens, Charlotte Wainwright
Taste: Carlos Monleon Gendall