The brand new, ink-hasn’t-dried-yet issue of The Reykjavik Grapevine is all about Icelandic design and fashion – go and get it!

For the second time, Grapevine also hands out Design Awards. And the winners are…

Skyr Konfekt

The outcome of “Bændaverkefnið”—a project whose objective was to get farmers involved in creating new products—Skyr Konfekt is a well-thought out example of what design can do for society. By marrying one of the oldest professions with one of the newest ones, they were able to come up with a tasteful and tasty treat made from local, organic ingredients into the shape of a fun, innovative shape of an utter. And all of this beautifully packaged. We think it makes for a great souvenir and a fantastic conversation starter. At 400 ISK, it’s also proof that great design doesn’t have to be expensive and it doesn’t need a designer’s name attached to it either.





NotKnot by Umemi


NotKnot is a fantastic idea that is easy to like, whether you are a design nerd or a rookie. NotKnot is a new take on local Icelandic material wool in the form of pillows with a beautiful form language. We appreciate Ragnheiður’s DIY method—from being involved with dying of the pillows to stuffing them. This line shows a strong independent vision from a promising Icelandic designer. With all the talk about mass production, NotKnot is exemplary of a handmade object that it is also very affordable.



KRADS Playtime

From adults and children to professional designers and passers-by, KRADS takes a welcoming approach—it’s design for everybody. Their collaboration with LEGO is a visually strong concept that people are naturally drawn to, and the styling and communication is well thought-out as a whole. People react to it and believe in it—KRADS has developed it with sincere passion, and partakers have a very special relation to it due to the life-long connection to LEGO. The project successfully adds a new dimension to a meaning-saturated object/brand—rethinking something so established in a fresh and relevant way is a hard thing to accomplish. It is a tool for learning, innovation and creativity combining aspects of teaching and experimentation. It is a beautiful mix of play and professionalism and brings a breath of fresh air to architecture. And most importantly—it is fun!



The winners were chosen by a interdisciplinary committee made up of shopkeepers and designers.