The first national design strategy for Iceland 2014-2018 promotes design as a driver for future. The design strategy discusses the role of design in the Icelandic society in the following three categories:

– Education and knowledge to develop, promote and strengthen design education
– Work and support environment to increase professional emphasis, simplify solutions, and encourage initiatives.
– Promotion to instruct, promote and exhibit Icelandic design projects locally and internationally.

It also includes practical level initiatives to continue to strengthen the blooming industry.

As a design policy should, the document is interesting also because of its design. A work by Rán Flygenring and Guðbjörg Tómasdóttir, it’s illustrated to enhance readability and accessibility.
DesignPolicy_Design Is...

As you can see, it is far from the usual dry-as-dust official policy report.

Rán Flygenring interpreted the text through light and sketchy line-drawings and text mixed with photographs of known Icelandic design objects. Together they visualize the role and value of design in our society.

Illustration has this magic power of being able to communicate an idea to its reader in seconds, whereas text requires both attention and interest for more seconds. That’s one of its great potential. Regardless of aesthetic qualities, an illustration can contain a whole lot of information in only few lines and together with text add another layer of information that can (if well executed) inspire people to think in unexpected directions. That’s how I think it should be used.



Read the design policy in English here.

The concept, illustrations and layout by Rán Flygenring and Guðbjörg Tómasdóttir