The Ígló&Indí story started with a drawing by founder, head designer and Art Director Helga Ólafsdóttir’s little daughter. In it, a boy held hands with his little sister, wearing hooded coats in an open landscape.
Today, Ígló&Indí releases two collections each year, comfortable and practical clothes with imaginative prints, patterns and details, inspired by children’s creativity.
Parrot Fashion Police, Sjóni the horse, Bó the dog and Pop-Pom the rabbit are some of the characters living in the Ígló&Indí world. You’ll find them in the prints in the actual collection, too.
Have a look behind the scenes!
Here’s a video of the photoshooting for the AW14 collection called Frozen Landscapes and backstage Pictures:
Images by Íris Dögg and Ígló&Indí
Video by Ígló&Indí