As DesignMarch and all the endless parties are drawing close, we wanted to point out Katla vodka by Reykjavik Distillery, an Icelandic vodka that has received a Red Dot Award for its package design.

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Named after the Icelandic volcano, the black and white label is inspired by the ash and ice, but also the simplicity of the drink, pure grain spirit and glacial water.

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The visual background indicates the topography of the volcano, while the red seal stripe on the top stands for the eruption of lava. Red symbolises both the lava and the renewable volcanic energy.

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The inverse conical shape of the bottle is reminiscent of the form of the volcanic crater, named “ketill” in Icelandic.

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The graphic design is by Geir Olafsson, Thorleifur Gunnar Gíslason; and creative direction is by Judith Orlishausen and strategic planning by Snorri Jónsson.

Images by Adriana Pacheco