Hi there, how are you all?
Awesome news from the Icelandic graphic design scene: The typeface L10 by GUNMAD, a graphic design studio consisting of Guðmundur Ingi Úlfarsson and Mads Freund Brunse is an essential part of the new identity for the Sundance Film Festival 2015 Identity.
The typeface L10 was originally designed for the LungA anniversary book 2010 and received the FÍT price for “Best typeface” that year. For the Sundance Film Festival identity, the font was modified slightly according to the wishes of Mother, a New York based design agency that designed the identity.
Here are a few samples of the Sundance Identity:
Originally drawn in bold only, the typeface is due to be released as a full family at Or Type.
Visuals Courtesy of Or Type and Mother