blog header

DesignMarch 2011 Highlights

Now that the dust has settled, we turned to some of the DesignMarch visitors and designers and, well, ourselves and asked, what did you enjoy most? Designer Hrafnkell Birgisson What I enjoyed the most was on the one hand to experience how the Iceland Design Center has managed to establish… Read more

Playtime by KRADS

Icelandic-Danish architecture practice KRADS put up a marvelous show during DesignMarch, bringing their installation PLAYTIME – and some 65 kg of LEGO – to Reykjavik Art Museum. Have you seen the clip they made of it yet? KRADS PLAYTIME AT REYKJAVÍK DESIGN MARCH 2011 from KRADS on Vimeo.

RFF ❘ It’s On

You can almost taste the excitement in the air – with today’s opening party, RFF has officially begun! I popped by the party at Hótel Borg, where ex-Sugarcube, current head of cultural affairs for the city of Reykjavik, Einar Örn Benediktsson gave the real lowdown on Iceland to the foreign… Read more

RFF ❘ Vera Thordardottir

Yet another RFF name to keep an eye out for, London based Vera Thordardottir’s homecoming is one to look forward to! Freshly graduated from Instituto Marangoni, her designs have already been sported by no less than the lady that is Gaga – and not just on one red carpet. A/W 2011-2012… Read more

RFF ❘ Hildur Yeoman

Another interesting pick from the RFF program, llustrator Hildur Yeoman has previously designed accessories, but this year, for the first time, she is bringing out a clothing collection too. Known for her passion for craftsmanship, her accessories “take me back to my childhood where I played with my grandmothers jewellery”,… Read more


RFF starts tomorrow, and while waiting for it, I took a closer look at the designer list. Oh, sweet anticipation! The young and talented Yr Thrastardóttir has taken the local scene by storm. Having graduated in 2010, her second collection FALL2011 is inspired by eighties shoulder pads, see-through materials, Mugler and… Read more

DesignMarch 2011 Greatest Hits

What a weekend! The dust is slowly settling after four hectic days of design and architecture. We asked some of the designers and festival goers, what was the high point of their DesignMarch.   “What I enjoyed the most was on the one hand to experience how the Iceland Design… Read more

DesignMarch 2011 | Attikatti

When we visited Attikatti they allowed us to play with their instruments and feed the chickens.

Reykjavik Fashion Festival is upon us!

The dust has barely settled after DesignMarch, and now, the party is set to start all over again. The second annual Reykjavik Fashion Festival kicks in on Friday, April 1!   Running on April 1-2 at Reykjavik Art Museum, the program features Fall 2011 collections from 22 of Iceland’s most… Read more


Premiered during designMarch, SHAKE is a short film on Icelandic fashion by the Icelandic Fashion Council together with Saga Film and Inspired by Iceland Initiative. They just released it online – without further ado, enjoy!