Suomi PRKL! Design is the latest addition to the blooming Reykjavik design shopping scene.

The dotted, bright yellow, all-round feel-good store specializes in Finnish design and stocks everything from Iittala to  city bike Jopos to toys, Moomin products and retro baby clothes.

Apart from the obvious design icons, we  recommend you head to this backyard store for Fazer milk chocolate (to-die-for) and Hieno Suomalainen hair products (the only right label to match your sauna or hot spring bath with). From lesser known Finnish design on the rise, check out Kaksi-Två accessories.

“Suomi PRKL! Design stands for simple beauty, clever solutions, joyful everyday life and green ideas with a touch of Finnish engineering – the Finnish way of life”, the (Finnish) owners say.


Suomi PRKL!, Laugavegur 27