Reykjavik Distillery has received the prestigious design award Red Dot.

According to the evaluators’ board,

The purist appearance of the 3×3 letter combination reflects the simplicity of the indigenous Icelandic blueberry, crowberry and rhubarb.

The number “3” also reflects the number of ingredients used in each liqueur: wild-grown fruits, sugar and pure alcohol.

The colouring of the labels is inspired by the nature of the fruits, and underlines the origin of the ingredients. The logo tells of the liqueur’s provenance in both words and graphic symbols; the Reykjavik distillery is located on the 64th parallel north.