Birna Karen Einarsdóttir launched her brand BIRNA in 2002 and since then it has grown into a key designer brand in Iceland. BIRNA‘s style evolves every season, without dramatic changes, with the objective of building a strong brand identity. It is a hype label that offers timeless pieces with a twist.

According to Birna Karen, BIRNA is for her and all the women she knows, “all inspirational women.  It’s a universe of women with personal needs in constant motion. Created for tomorrow, working today. “

This year BIRNA will present her fall winter collection at Reykajvík Fashion Festival for the third time.

The BIRNA look

This is the look that represents best the BIRNA look because “it is the first  pieces I designed for the aw12 collection and all the aw12 is built around these pieces. It is timeless, exclusive and cool  … basically just what BIRNA is about.” – Birna Karen Einarsdóttir.