As part of our series introducing designers partaking in Reykjavik Fashion Festival, may we introduce Bergþóra Guðnadóttir from Farmers Market!

What is your Background?

I am a textile designer. I worked as a designer at an old outdoor brand in Iceland for 6 years before founding Farmers Market with my husband Jóel Pálsson in 2005. I also had grandmothers and great grandmother who where really incredible craftsmen who taught me to respect good craftsmanship.

What can you tell us about your collection?

We place ourselves on a junction. A place where heritage meets modernity, the national meets the international and the countryside meets the city. We find this an exciting place to explore.

What is your favourite spot in Reykjavik?

The old harbor area and the Fishpacking District. It is in walking distance from the city center and people can stop by at some of the new restaurants on the way. We find this an inspiring area and it is where we chose to have our design studio and flagship store.

What do you think has real fashion influence?

Everything in our daily lives like art, music, nature, politics and environmental issues.

What are your favorite Icelandic materials to work with?

Wool and fish skin, again the influence of our heritage of farmers and fishermen.

Interview courtesy of  Anna Moiseeva, for RFF
Image courtesy of RFF