The Icelandic brand REY was founded in spring 2009 by Rebekka Jónsdóttir, after she finished her fashion studies at the Fashion Institute of Design and Merchandising in Los Angeles.

Rebekka finds inspiration for her collections in the nature and mainly in the yarns and fabrics that she carefully chooses. The result is a label that “emphasis on quality design and fabric. A piece from REY´s collection wants to become a staple in the customers wardrobe. To be worn again and again and treasured”, says the Icelandic designer.

This year we will have the opportunity to see REY’s fall/winter collection at the Reykjavík Fashion Festival for the second time.

The REY look

“This dress represents the REY look, as it is asymmetric, made of quality fabric, italian organic wool and attention to details.” – Rebekka Jónsdóttir.