Tonight, the last of the yule lads, Kertasníkir or Candle Stealer comes to town – the expectation is almost over! As the last item in the Shoe in the Window campaign, SPARK design space hands out this beautiful, Christmasy red poster by Goddur.

Professor in graphic design at Iceland Academy of the Arts, Goddur is the main authority twhen it comes to history of graphic design and the use of visual heritage in Iceland.

The poster is part of an exhibition consisting of 29 posters designed during the past 16 years for various art related events. The work is colorful, energetic, challenging and authentic. In fact very much like Goddur himself. The posters have been reprinted in limited editions and are available at Spark.

In the Icelandic folklore, there is not just one Santa – there are 13! Starting on December 12 through to December 23, they arrive to towns from the mountains, one by one, playing little tricks along the way.


Their names give hints to the mischief they perform: Þvörusleikir (Spoon-licker) and Pottasleikir (Pot-licker) steal food, while Hurðaskellir (Door-slammer) makes noise and Bjúgnakrækir (Sausage-pilfer) nicks sausages.


Each evening, Icelandic children lay a shoe on their window sill. The Yule lads leave a small gift in good children’s shoes – naughty children receive a cold, rotten potato instead.


Image Courtesy of SPARK design space