Elsa Jónsdóttir is a recent BA graduate in visual communication from Iceland Academy of the Arts. Her final project is a new typeface called  Columnar.


According to the designer,

The typeface Columnar is a meeting point of classical typographic forms and forms from a landmark of Reykjavík, Hallgrímskirkja church. The church is designed by one of Iceland’s most recognized architects, Guðjón Samúelsson.

The concept is additionally based on Samúelsson’s original inspiration for church’s design: The basalt columns. That means that elements from Samúelsson’s whole process were used in the creation of the typeface. The geometric structure of the church is expressed through the serif typeface with contrast and stencil features, which split each letter into parts. The intent of the typeface is to not only communicate language and words but also communicate the concept within its forms.

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This is our second edition of our yearly round-up of final projects by brand new designers graduating from the Iceland Academy of the Arts. See all our posts on the student works  here.


Images by Elsa Jónsdóttir