Ásrun Ágústsdóttir is a recent BA graduate in fashion from the Iceland Academy of the Arts. 



Her graduation collection features pieces for “an abstract postmodern flowerchild of the 21th century.


Ágústsdóttir describes her muse as a fearless braveheart feeding the soul with its own wisdom, paid for by yesterdays mistakes, reflecting the deep respect for life. The rolling stone is welcomed to the course of everyday life, creating endless optimistic perspectives by questioning how that flower grew from the concrete. At the end of the day this sister stares into the unknown, moved by the fire burning within her soul.’


The muse is a mixture of characters with strong sense of justice, from Angela Davis to Pippi Longstocking, Jane Birkin and Yasser Arafat.

The silhouette is inspired by Sami people in northern Scandinavia and the African-American culture in the states late 1960s and 1970s and from all of these references the collection became an abstract postmodern flowerchild  of the 21st century.


The patterns are natural and have strong folklore reference to the Swedish countryside. To pop up the folklore, an abstract print is mixed with an optical illusion weaving using a special Icelandic weaving technique.

Sustainability is crucial for our future on the planet and therefore all of the fabrics are natural, part of them are local and organic as well.


This is our third annual round-up of the final project by graduates from the Iceland Academy of the Arts, showcasing the brand new Icelandic design talent. For all previous posts in The Graduates category, see here.


Images Courtesy of the designer