Auður Inez Sellgren is a recent BA graduate from the product design programme by the Iceland Academy of the Arts. Her final project is Hið íslenzka epli  (Icelandic for ‘the Icelandic apple’).

Half of the world’s apples are produced in China, and most of this production is transported over great distances. Sellgren’s apple is a substitute for the imported fruit, made of locally sourced materials and has the same nutritional value as a classical apple. The ingredients are all available in Iceland.


The object derives its shape from the archetypal apple.

Present food systems use a lot of energy for transportation and storage. Future forecasts of population and limitations of energy sources show that the current system will not meet the demands of the society of the future. Therefore it is important to take action and stimulate local production.



This is our third annual round-up of the final project by graduates from the Iceland Academy of the Arts, showcasing the brand new Icelandic design talent. For all previous posts in The Graduates category, see here.


Images by Björk Gunnbjörnsdóttir