Hi all,
Did you know that we here at the Iceland Design Centre are on Vimeo, too?

We’ll be posting videos from our archives weekly. First, a favorite from a while back – Hrafnkell Birgisson’s thoughts on the interplay between nature and design, recorded in relation to the 2010 exhibition Nature in Design.

 

 

Designer Hrafnkell Birgisson’s thoughts really hit home, what do you think?

I’m not a designer because I want to make beautiful things, absolutely not. I see it as an opportunity to establish, maintain or support some kind of a sustainable relationship between nature and human beings. I think that’s something that affects all my work, this idea.

If you think of sustainability and social responsibility at the same time, it brings you to better design, better results, both for the human beings and for nature and environment.

 

If you want to go straight to the source, you’ll find us at Vimeo here.