The creative and production agency Sitrus made the infographic video for You Are in Control conference that starts tomorrow. Have you seen the video already? If not, click play! It explains what the conference is about in just one minute.

You are in control from SITRUS on Vimeo.
According to Stefán Sigurjónsson of Sitrus,

The conference started out with emphasis mainly on music and musicians. By depicting those bitmap-characters from different creative fields, we would visually highlight the fact that this has changed and is now open to all creative fields. Also, one of the design briefs was not to have a voice-over. The characters were a good way to give some breathing space between having to focus on the text.

But equally important … they are fun to watch. And if people find the video interesting and fun to watch, they are more likely to share it with others. I guess the characters also play a big part in the music that we chose, because they integrate seamlessly with that brilliant 8-bit tune.

















































The conference explores digital business developments in the creative industries, including music, media, arts, literature, films, gaming and design of course.

The speakers include Oliver Luckett of theAudience, Frosti Gnarr who heads his own design studio here in Reykjavik, Timo Santala, co-founder of the international pop-up restaurant festival Restaurant Day, Teemu Suviala, co-founder and Creative Director of Helsinki/NYC-based  Kokoro&Moi, among others. There are just a few tickets left, reserve yours now!


Images courtesy of Sitrus